Bakuchiol Anti-Ageing Active Serum 25ml

£23.90

• Bakuchiol is natural alternative to Retinol – same benefits, no irritation
• Backed by science, this double blind study found it works just as well as Retinol
• Boosts collagen production, smooths fine lines and wrinkles
• Evens skin tone (studies found it particularly effective on photodamaged skin)
• Plant-based and derived from the Babchi Herb
• Hydrating and nourishing – with Jojoba Oil, Shea Butter and Natural Vitamin E for happy skin
• Sensitive skin approved, pregnancy-safe and suitable for all skin types
• Free of Phenxyethanol, Parabens and anything else we don’t want on our own skin

Retinol (Vitamin A) has been a skincare superstar for years, and for good reason! It encourages skin cells to turn over more quickly, making way for fresh, new ones. It also helps slow down collagen breakdown and strengthens the deeper layers of skin—where wrinkles like to set up camp. Plus, it’s a multitasker when it comes to brightening, smoothing, and keeping blemishes in check. No wonder it’s got such a loyal fan club!

But let’s be real, it's not for everyone. If your skin is super sensitive to actives, reactive or feeling a bit fragile, Retinol can leave things looking and feeling rough. It also makes skin more sun-sensitive, so if can't commit to daily SPF, that’s a dealbreaker. And for those who are pregnant, breastfeeding, underage, or on certain skin meds, Retinol gets a hard no.

Enter Bakuchiol—your skin’s new BFF. This plant-based powerhouse delivers Retinol-like results, minus the side affects. Pronounced  bah-koo-chee-ol, this plant-based alternative is derived from the Babchi Herb and comes with impressive antioxidant and anti-inflammatory properties, which is probably why it has started to earn the moniker of “plant-based Retinol”.